The company’s motion capture tech has been used by customers such as Disney, Fox, and Tencent. Now, Apple may leverage the acquisition to improve its AR offerings, expand on Animoji/Memoji, and more.

Original Apple confirms UK-based visual effects firm iKinema acquisition

The visual effects company, iKinema creates software for movies and games that offers full-body motion-capture that can apply someone’s physical movement to an animated character. The acquisition lines up with Apple’s efforts on several fronts like augmented reality, gaming, Animoji and Memoji, and its work on an Apple headset that’s expected to offer a Stereo AR experience.

Earlier this year, Tim Cook shared that Apple has purchased 20-25 companies in just a six-month window. Multiple acquisitions over the last few years have been related to Apple’s work on augmented reality and other similar efforts.