The study showed that 10 percent of those consumers considering the new iPhones were willing to pay more than $2,000 for their device, and 15 percent would be willing to pay more than $1,800 – significantly more than the $1,549 expected price of the top of the range device (assuming a $100 increase from 2018 device prices as has occurred historically), indicating Apple has room to grow prices even further with some customers.

Original: Study reveals consumers willing to pay up to $2,400 for new iPhone