Apple has a multi-year deal with Amazon, while it builds out its own cloud infrastructure

Although AWS and Apple could be viewed as competitors, Apple wants to make sure its customers are serviced as reliably and as fast as possible when using cloud-based services such as iCloud and it has, therefore, turned to what it thinks is the best in the business to do so.

Using AWS is an interesting move by the tech firm, although as it’s now reporting revenues based upon services including iOS App Store, AppleCare, Apple Pay and iCloud, rather than hardware shipments, having some sturdy infrastructure behind it will surely have a positive impact on those figures.

CNBC reports that many other online services companies, such as Pinterest and Lyft are also relying on AWS to deliver services, but their spending is considerably lower, despite building their whole business model upon the cloud.

Despite announcing its plans to create its own network of data centres to support this growing services business, Apple is still looking to accelerate its AWS knowledge and was recently seen advertising for an AWS tech lead to help expand its cloud footprint.