All those who dream big are not lost
The foundation of Jobs’s iPad pitch was counterintuitive. Most people don’t buy a laptop for the tasks they were originally designed for — heavy office work, such as writing, crafting presentations, or financial analysis with spreadsheets. They use it mostly to communicate via email, text, Twitter, LinkedIn, and Facebook; to browse the Internet; and to consume media such as books, movies, TV shows, music, photos, games, and videos. Jobs said that you could do all this on an iPhone, but the screen was too small to make it comfortable. You could also do it all on a laptop, but the keyboard and the trackpad made it too bulky, and the short battery life often left you tethered to a power outlet.
Jobs thought of it purely as a consumption device, a confidant said. You wouldn’t be able to edit documents or spreadsheets on it. And he was leery of having it become an e-book reader like the Kindle, which had been out for nearly two years. Jobs thought people were reading less and less anyway, and that those who still did read books would prefer the physical over the electronic versions.
Yes, there were more Android devices in use than iPhones or iPads combined. But platform size was turning out to be just one, not the only, measurement of dominance in the Apple/Google fight. With the iPhone and the iPad, Apple still had the coolest, most cutting-edge devices. It had the best content for those devices. It had the easiest-to-use software. And it had the best platform for making content owners and software developers money. On top of all that, the iPad was also upending the personal computer business.