Interesante, pero larguísimo articulo en Apple Insider: Apple iOS is the new windows.

Un repaso a la historia informática de los últimos 30 años y los retos a los que Apple se enfrenta …

«… Once reason why the Old Apple could survive through the Windows era of the 1990s was because Apple had already created a niche status among customers ready to pay for premium hardware. While many PC users scoffed at anyone who’d pay more for a Mac, the reality was that those premium consumers kept the platform alive. Once Apple began trying to chase pure market share with low end models like the mid 90s Performa line, it began collecting an audience of low value customers that did little to shore up the value of its platform. …

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Apple, like Microsoft, has a huge platform advantage that it could lose if if fails to keep the iPhone a product with clear value to a large audience, and iOS a platform that makes it sticky and resistant to competitive erosion. It’s also at risk if it loses the ability to fuel the auxiliary sales among supporting partners. There’s no indication that Apple is yet slipping in any regard, but its clear that its competitors are aware of these factors, and are working hard to chip away at public perception.

Microsoft is actively losing its Windows platform dominance as the iPad erases the Windows PC’s status as a product with clear value to a large audience. Windows itself is also losing its position as a platform that makes it sticky and resistant to competitive erosion. And increasingly, Windows is losing the ability to fuel the auxiliary sales among supporting partners. Apple now has a roadmap of «don’ts» to follow if it wants to avoid Microsoft’s fate.

These include ignoring problems like Windows XP’s security flaws until they became massive distractions; failing to update the platform for years and then introducing massive changes like Windows Vista; and spending billions copying competitors efforts (Zune, Slate PC, Surface) rather than identifying new, original businesses. So far, Apple has avoided these particular traps while Google’s Android has fallen for each of them.»