Confesiones de un empleado de un Apple Store. Nada demasiado nuevo, pero merece la pena la lectura, entretenida, sobre la vida en un Apple Store. Sobre la compañía:

» … Sometimes the company can feel like a cult. Like, they give us all this little paper pamphlet, and it says things like—and I’m paraphrasing here—»Apple is our soul, our people are our soul.» Or «We aim to provide technological greatness.» And there was this one training session in which they started telling us how to work on our personality, and separating people into those with an external focus and an internal focus. It was just weird. … «

Por cierto, al mismo tiempo salía a la luz el nuevo espacio que se está habilitando en las Apple Store, orientado a atender a los clientes corporativos –empresas– aislados del barullo de la tienda; dicho espacio , se ha denominado «Briefing Room», una sala muy equipada tecnológicamente para poder presentar las soluciones de Apple a dichos clientes corporativos:

«… We were at the then-brand-new Uptown retail store, one of five in the Twin Cities but the only one with a so-called Briefing Room — a tricked-out, tucked-away meeting area intended to impress business customers.

… the Briefing Room blends Apple-tech razzle-dazzle such as iPhone-controlled presentation monitors with a Zen-like rooftop garden visible through a huge glass partition overlooking Hennepin Avenue.

… I guess I was one of the first to have a business meeting in that Briefing Room — That is where I interviewed Johnson as we each used an iPad set before us on that gorgeous conference-room table.

And with an explosion of iPad use in the business world, Apple needs its Briefing Rooms (there are four other such around the world) as never before. …»

Por lo que leo en algunos de los enlaces al final de la entrada, además de más imágenes de los Briefing Room, parece que su destino es el de corporaciones que quieren incorporar en sus equipos el iPad:

A New Concept for iPad Businees Owners

Apple’s Quiet Pitch to Business

.

.

.

.

.

.

.