«What happens when the CEO of a major corporation decides to deal directly with customers? Not large customers, but ordinary ones. There haven’t been many opportunities to find out as, let’s face it, the last thing CEOs or their senior management colleagues or their boards want is for them to be jumping over hierarchies to deal themselves with everyday things. But in the case of Apple — now one of the United States’ largest corporations (by stock value) — their iconic CEO, Steve Jobs, regularly seems to do just that.»

Harvard Business Review

Por cierto, he descubierto que hay un blog que recoge los correos de Steve Jobs con los clientes; una buena manera de enfocar la breve verborrea del CEO de Apple con los usuarios y centrar esos correos en una sitio: Emails From Steve Jobs.