«But now you want to compete with Apple and haven’t paid attention to what they’ve quietly achieved. As a result, you have no basis for understanding when and how Apple innovated, how they used their technologies to solve customer problems creatively, and what challenges youface when competing with Apple in any of the product areas listed above.You’re left with two choices:
- Build an inferior, compromised product that looks like Apple’s but pales by comparison once journalists and customers get their hands on it. You’ll quickly exit the market in disgrace.
- Spend a lot of time and money catching up, building alternative technologies, spiced with knowledge of what Apple has done, then apply your own creativity and innovation. The problem there is that Apple has nine year head start on you.»